pep+ is our strategic end-to-end transformation that puts sustainability at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. PepsiCo generated $70 billion in net revenue in 2020, driven by a complementary beverage and convenient foods portfolio that includes Lays, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. For more information, visit About PepsiCo
ROCKSTAR DRINK FULL
With over 20 Rockstar Energy products and five sublines available at convenience and grocery outlets in over 30 countries globally, Rockstar Energy gives you a bold, refreshing boost, full of benefits, and loaded with flavors. Rockstar Unplugged is available for purchase at and at retailers where PepsiCo products are sold nationwide, starting at $1.99 per can.įounded in 2001, Rockstar Energy Drink produces beverages that celebrate the young hustlers focused on their journey.
ROCKSTAR DRINK SERIES
"This partnership with Rockstar Unplugged enables us to extend the iconic MTV Unplugged franchise to a new generation of music fans as a reimagined concert series that can drive entertainment forward." "MTV's legacy is grounded in speaking to young people with content and experiences that matter to them," said Jason White, CMO, MTV Entertainment Group. Fans will need to visit to enter for a chance to win a trip to this one-of-a-kind musical experience. Kicking off the music series in Los Angeles, Rockstar and MTV Unplugged will then go on the road, with two additional concerts in 2022. Rockstar Energy's new partnership with MTV will spotlight the Rockstar Unplugged product and launch a first-of-its-kind 3-part music series with the groundbreaking music franchise – MTV Unplugged – that shares its name.
Rockstar Unplugged delivers the ingredients consumers have been asking for, creating an opportunity for us to transform the category and introduce new consumers to our energy portfolio." "Ninety-one percent of our consumers told us they wanted a beverage that lifts their mood. "With Rockstar Unplugged, we continue the brand's heritage in driving culture while delivering innovation to the category," said Fabiola Torres, PepsiCo General Manager and Chief Marketing Officer of the Energy Category. Mood and music are visually communicated in every aspect of the campaign. These shapes swirl and expand from the iconic Rockstar star across the 12oz slim cans. Rockstar Unplugged features a new campaign – Turn Up Your Mood – and new can design with colorful "groove shape" illustrations symbolizing aura, music, and energy.
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